The Power of Live Video Marketing Video marketing is an incredible tool for engaging an audience. It's why so many people and companies upload to YouTube and why many are turning to live streaming services such as Twitch and YouTube Live. In fact, experts attest to how video marketing increases conversion rates by up to [...]
By Kellen Kautzman, Jun 14, 2018. Originally posted @ SmallBizClub.com Wu wei (無 爲) is often translated as non-action,and entrepreneurs seemingly couldn’t be further from this Taoist ideal. Yet, Sifu Adam Mizner may have a better translation of wu wei: non-preference. Preference, in this context of entrepreneurship, refers to being stuck on an idea that ultimately binds us to an increasingly risky and ultimately failing strategy [...]
How to Create a Proper SEO Strategy These days, search engine optimization is about more than just choosing keywords and including them as many times as possible within a blog post or article. Today, you have to create content that users will like, share and otherwise engage with. However, this doesn't mean that keywords shouldn't [...]
Use Negative Keywords for Positive Results If you're just learning how to implement a Google Adwords campaign, then you might have learned that your ad will appear based on certain keywords that are plugged into search engine queries. In many instances, having your ad appear for search engine queries is a good thing, but there [...]
Common Mistakes to Avoid When Marketing on Social Media Marketing your business on social media is a relatively new marketing technique, which also means that you can easily make a mistake if you're unsure of how marketing on these platforms works. Whether you believe that social media marketing isn't that effective or don't really have [...]
AI isn’t just about robots anymore. In the early 2000’s, most of us thought of artificial intelligence as a futuristic substitute for companionship or new machines that could replace humans in a factory. By Kellen Kautzman What most of us don’t realize is that machine learning is also incorporated into every stroke of our keyboard when it [...]
The Difference Between Inbound Marketing and Outbound Marketing When you have built a website for your company and are looking to start advertising your products or services to prospective customers, there are two types of marketing that are open to you, including inbound marketing and outbound marketing. Once you understand more about these two forms [...]
Search engine optimization, or SEO, is important to consider when you're building an online brand and establishing it as an authority because the search engines will send traffic to your site. The right strategies will require you to do a lot of work in the beginning, but over time, you will reap the benefits.
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
The Beneficial Relationship Between Blogging And Social Media Whether you're someone who blogs on a website or serves as a micro blogger on social media, both responsibilities can feel all-consuming. Now, try to merge the two and do them together. The pressure and responsibility can have a compounding effect on your to-do list. As difficult [...]
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