How Many Blogs Should I Write Per Month to Rank on Google?
Writing 200 words on your favorite topic and posting it on your website isn’t enough to outrank competitors on search engines like Google and Bing in 2022. You need smart, informative, and in-depth content to keep users engaged. You also need to know how to space out your blogs–too many blogs can harm your website just as much as too few.
How Do Blogs Boost Your Google Rankings?
Quality blog posts drive traffic to your website. For example, if a visitor searches “how to make dalgona coffee at home,” they might stumble on your website’s relevant blog post. This reaches a whole new audience who might not be looking for your brand or service at the time, but could easily return later to make a purchase or contact your business.
Blog posts also provide a new avenue for keywords. You might not be able to fit “dalgona coffee” on your front page if you don’t sell dalgona coffee. However, blog posts allow your SEO company to add new keywords that won’t fit anywhere else. For example, you could make posts about dalgona coffee, egg coffee, and butter coffee and incorporate keywords like “coffee trends” and “coffee recipes” to reach a new audience.
As more people read your blogs, you’ll see increased traffic, boosting your search engine rankings. The best SEO company will also tell you that blog keywords boost your rankings even further. You’ll earn a reputation as an expert in your industry, gaining more new visitors and followers who check your blog regularly. Other websites might link to your blog as a reference and drive even more traffic to your business.
When you think about it, the benefits of blogs is simple:
More quality blogs mean more chances to get organic traffic. More organic traffic means increased conversions and sales.
How Many Blogs Should You Write Per Month?
Post two to four blogs a month to provide quality content without overwhelming your readers. Each blog should range from 800 to 1,500 words–the closer to 1,500, the better—ideally, space out the blogs on your content calendar and post one blog weekly. Since you’re posting long-form content, readers need a break before the next blog post.
Limiting your blog posts also helps you produce quality content. If you insist on three long-form blogs every week, you’ll rush yourself and your content creators. With one post a week, you’ll focus on detailed, well-researched content that educates the reader instead of just selling a product.
In the past, more blog posts generated higher search engine rankings. However, Google’s new algorithm considers quality as well as quantity. Posting 20 low-quality blogs won’t teach your visitors anything, but a few long-form blogs add valuable content that educates the reader. As a result, Google decides that your website deserves a higher ranking.
When Google evaluates your site, the algorithm counts empty filler pages as “zombie pages.” Like a published book, every page on your site should add value to the website. Zombie pages create dead-ins that result in a clunky, awkward browsing experience. The more zombie pages you have, the lower your ranking will be.
If you post a 100-word blog with no images or videos, Google might read this as a zombie page. Making more posts won’t solve the issue–in fact, it’ll drop your rating even further. Instead, trim as many zombie pages as you can and focus on quality content that drives traffic to your site.
How Do You Write Quality Blogs?
Length isn’t enough–you need informative, well-researched blogs to reach the top of the search engine rankings. Follow these steps to write blogs that are expert articles instead of filler content:
- Choose a popular or essential topic. For example, a coffee shop could write about Instagram coffee trends or how to make egg coffee at home. Make sure the content is relevant to your business–while you might know a lot about running a coffee shop, visitors don’t come to your website to learn about running a business. Instead, they visit to learn about coffee.
- Outline your blog post. If you’re giving instructions, break them into simple steps. Otherwise, split your blog post into sections to make it easier to write. You can always change your outline later.
- Do some research. You’ll stumble on other blog posts, but don’t take their word for it unless they’re an authoritative source. You don’t want to repeat false information, so look for primary sources like .edu websites and first-hand accounts.
- Figure out the SEO keywords that you want to use. Start by listing potential keywords, then use keyword research tools and talk to an Internet marketing company about optimizing your blog post. You’ll need to incorporate relevant keywords without overstuffing or detracting from the content.
- Write the blog post according to your outline. Include a short introduction that hooks the reader, then write a conclusion that summarizes essential information. You could include a brief call to action that encourages people to buy your product or service. Just make sure it’s relevant to the article–if you’re writing about coffee, an invitation to buy hardware is unprofessional and jarring.
Additionally, talk to your SEO company about optimizing your blog’s format. Use subheaders and headers to break up the text–just like you see on this blog post. Visitors won’t read a long block of text, but they’ll scan a post with headers that make the information easier to parse.
Add an image or video in the header to invite visitors to start reading. Think of your blog like a magazine: attractive images grab the reader’s eye faster than text. Images also give visitors a preview of the content before they start reading.
Optimize Your Blog Content With an Internet Marketing Company
An SEO company knows that blogs and internet marketing is about more than keywords–it’s about refining every aspect of your website. Send It Rising starts with a free web audit that grades your current standings. Afterward, talk to us to review your results and figure out how to get top marks in every category.
At Send it Rising Internet Marketing, our services include SEO optimization, content production, web design, Google ads, and web security solutions to cover virtually every aspect of your website. Do you feel like your traffic has stagnated, or you’re not reaching as many people as you expected? We’ll provide a free audit of your website and current internet marketing strategy.