We are all feeling the uncertainty right now. Production has slowed or even stopped for many small, medium, and large businesses throughout the country. During this time, many business owners are forced to make decisions that may include how to market their company. Online presence is critical to many small and medium-sized businesses. While money [...]
Long before my career as a social media manager, I taught elementary school. I had a tradition of reading Oh, the Places You'll Go by Dr. Seuss on the first day of class in hopes of a successful school year and also on the last day as an opportunity to reflect as a group and [...]
Although working remotely is not a new concept, the rapid spread of COVID-19 has forced employers to adapt and plan for a telecommuting future. For many of these companies who are unprepared to move to virtual offices, the rapid transition and pressure to adapt have left them scrambling. However, contrary to popular belief, working from home [...]
Facebook wants to be liked. More to the point, the social media giant wants to give its users news feed content that engages and provokes "meaningful interaction." What Facebook thinks less of -- and therefore users are less likely to see -- is content that's passively or negatively received. That's what we, at Send It [...]
You can't be a cookie-cutter business owner anymore. Long gone are the days of a simple website and stock photos for successful businesses. In a world where we've quickly learned that anyone can be anything on the internet, humanizing your brand is more important than ever. What does humanizing a brand mean? In simple terms, [...]
Let's be honest, when we are in doubt, we "Google it". Have you ever searched for your business to see what page of Google you appear? Hopefully, when you key in the name of your business it appears towards the top of the search page. Things may become more complicated when you return to that [...]
In a world where social media can reign as a dominant selling post for businesses, it's essential to ensure your photos, infographics, and other visual assets are formatted correctly. Each individual social platform requires a unique format setting for images to be correctly displayed. For example, on Instagram vertical images are more powerful and [...]
What inspired you to start Send it Rising? I started a band in 2008 called Send It Rising and it's always represented positivity, optimism and overcoming obstacles. So, when the former ad agency that I was working at was falling apart, I thought it would be appropriate to Send It Rising. What's something that makes you smile? [...]
Tips for Growing an Instagram Business Account Social media is an extension of your website and brand. When used as an effective marketing tool, it can drive potential customers to your company. As you develop posts, especially on Instagram, it is essential to have a plan for your content [...]
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