If you've felt like Instagram algorithm updates have come fast and furious in the past six months - you aren't wrong and you aren't alone. The many changes and frequent algorithm updates have made it hard for content creators, business owners, and users to keep up. Luckily, it seems Instagram has narrowed down its [...]
How to Show Up on Google in 2021 Every business owner has a similar goal: they want to get phone calls or orders organically from customers finding them online. In theory, it's a simple statement. However, showing up on Google is no easy task, and it doesn't happen by accident. [...]
The Role of Multimedia in Internet Marketing Writing is a big part of SEO. However, for the past few years, major search engines have increased the importance of multimedia for rankings and relevancy. While writing is still essential, video, in particular, is now critical to an effective overall optimization strategy. One of the [...]
Local Rankings & Optimization Strategies Local rankings are vital for service-based businesses that operate within a given service area. This includes businesses from law firms to florists and everything in between. Yet, when it comes to focusing and achieving local rankings, many business owners are left scratching their heads. What are local rankings? And [...]
Content Marketing Strategies in 2021 As consumer habits evolve, so do the way they interpret content. Content marketing and the success of marketing campaigns change every year. In 2020, we saw the world go digital. In 2021, we’ll see firsthand how this new-age digital trend translates into buying [...]
Your business needs quality pictures. That statement is old news in 2021. However, we continue to notice that most clients struggle with regularly taking, editing, and sharing photo content. Sure, every business needs high-quality professional photographs. They also need fun candid shots of day-to-day life in the office, videos that showcase employee culture, updated product [...]
In the world of internet marketing, rich snippet content refers to valuable information between a website’s URL and the description of the company, product, or service. For instance, if you look up the term “homemade ice cream” on a search engine, normal snippet content shows the title (such as a recipe name), the [...]
Online business is all about connections. If the connections aren't there, your business can suffer. One important connection that people don't always consider is between your site and the host server. This connection influences page load speed. The speed at which your website loads might not sound critical, but page loading speed actually influences many [...]
Episode 21: Pinterest, Facebook, Linkedin Stock prices | Instagram Tools | Tweet Reactions | 2020 SEO Trends | Preparing for the Great Reset Post Covid Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing [...]
Marketing is changing in 2020 to improve the user experience. Capitalizing on SEO intent, rich content, position zero, and having an easy to navigate website could greatly improve your SEO and help you gain business. Remember when advertising was a matter of looking at ad rates in your city's daily newspaper and considering a few [...]
