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About sblackmer

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So far sblackmer has created 52 blog entries.
16 02, 2021

Video Tips for Businesses in 2021

By |2021-03-19T00:49:20+00:00February 16th, 2021|

    The Role of Multimedia in Internet Marketing Writing is a big part of SEO. However, for the past few years, major search engines have increased the importance of multimedia for rankings and relevancy. While writing is still essential, video, in particular, is now critical to an effective overall optimization strategy. One of the [...]

16 02, 2021

What Are Local Rankings?

By |2021-03-24T18:51:11+00:00February 16th, 2021|

Local Rankings & Optimization Strategies   Local rankings are vital for service-based businesses that operate within a given service area. This includes businesses from law firms to florists and everything in between. Yet, when it comes to focusing and achieving local rankings, many business owners are left scratching their heads. What are local rankings? And [...]

14 01, 2021

Best Content Marketing Strategies in 2021

By |2021-01-14T20:07:01+00:00January 14th, 2021|

As consumer habits evolve, so do the way they interpret content. Content marketing and the success of marketing campaigns change every year. In 2020, we saw the world go digital. In 2021, we'll see firsthand how this new-age digital trend translates into buying behavior and marketing shifts. Take a step back to the 1970s. Back [...]

16 12, 2020

Make Photos Easy: How to Take Better Business Imagery in 6 Easy Steps

By |2021-01-04T16:54:41+00:00December 16th, 2020|

Your business needs quality pictures. That statement is old news in 2021. However, we continue to notice that most clients struggle with regularly taking, editing, and sharing photo content. Sure, every business needs high-quality professional photographs. They also need fun candid shots of day-to-day life in the office, videos that showcase employee culture, updated product [...]

28 08, 2020

What is Rich Snippet Content?

By |2020-08-20T15:51:45+00:00August 28th, 2020|

In the world of internet marketing, rich snippet content refers to valuable information between a website's URL and the description of the company, product, or service. For instance, if you look up the term "homemade ice cream" on a search engine, normal snippet content shows the title (such as a recipe name), the URL for [...]

20 08, 2020

How A Poor Hosting Server Affects Website Performance 

By |2020-08-20T15:47:20+00:00August 20th, 2020|

Online business is all about connections. If the connections aren't there, your business can suffer. One important connection that people don't always consider is between your site and the host server. This connection influences page load speed. The speed at which your website loads might not sound critical, but page loading speed actually influences many [...]

12 06, 2020

Marketing as a Foreign Language | Episode 21

By |2020-06-15T13:10:45+00:00June 12th, 2020|

Episode 21: Pinterest, Facebook, Linkedin Stock prices | Instagram Tools | Tweet Reactions | 2020 SEO Trends | Preparing for the Great Reset Post Covid Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing [...]

9 06, 2020

Your Official Guide to Successful Internet Marketing in 2020

By |2020-06-10T15:43:59+00:00June 9th, 2020|

Marketing is changing in 2020 to improve the user experience. Capitalizing on SEO intent, rich content, position zero, and having an easy to navigate website could greatly improve your SEO and help you gain business. Remember when advertising was a matter of looking at ad rates in your city's daily newspaper and considering a few [...]

5 06, 2020

Marketing as A Foreign Language | Episode 16

By |2020-06-05T20:07:05+00:00June 5th, 2020|

EPISODE 16:  Social Media Threats | Facebook Marketplace | Diagnose Google Ads Performance | Outdated Covid Marketing | Inventive Marketing Send it Rising owner, Kellen Kautzman, navigates recent topics discussing strategy, SEO, and all things online marketing, providing a raw, real, and unfiltered look in the world of internet marketing and what really works for [...]